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How can women get their dream diamond engagement ring when it is the boyfriend making the purchase and wanting it to be a surprise? To find the answer you need to understand your man’s thought process. After all, he is shopping for a diamond, the symbol of his love for you.

The man shopping for an engagement diamond has three primary shopping priorities:

1) They want to make a good investment
2) They want to make you happy
3) They fear disappointing you or worse yet, rejection

On all three points, men act out of fear of making a mistake. Their pride and desire to surprise their girlfriend typically prohibit them from asking the woman’s advice. As men so often do, they try to apply logic to what is a very emotional decision.

Most men attack diamond shopping the same as any other problem they face. They research the subject, gather all the facts (often in a spreadsheet), and then make a logical decision. They assume you will have the same priorities they have so they focus on what will be a good investment. They seek a high quality diamond fearing that anything less will as somehow imply some lower level of love.

The man’s first stop is often the jewelry store in the closest shopping mall. They walk in the door and realize they just entered a world foreign to them. They look at rings in the display cases and see more zeros in the price tag than they have seen since they bought their car. Their heart starts pounding as they realize they have to spend thousands of dollars on a tiny little rock they know nothing about, then give it away to someone else or worse yet, face rejection.

Now their legs are shaking so they decide they need to do more research and do it in a friendlier environment. They head home, turn on the computer, and start searching online for clues on how to survive the diamond buying process. Their goal is to find a pretty ring their girlfriend will like and have a few dollars left in their pocket. They feel more comfortable with the discussions of the four C’s (color, clarity, carat weight and cut) where they can match up those letter grades with their budget to find some possible options. However, with a little knowledge comes the sinking feeling that there is a whole lot more for them to learn in order to protect themselves from making an expensive mistake. They become even more determined not to make a mistake so they spend the next weeks and months gathering ever fact and opinion they can find on diamond buying. It is almost like trying to get a drink from a fire hydrant. There is just too much to drink in.

It is at this stage of the shopping process men sometimes forget the reason they started on this adventure in the first place. They can lose sight of the fact that their primary goal is to make their girlfriend happy.

If you are a woman, by now you are probably getting the picture. However, you are asking yourself, what should I do to help ensure the diamond of my dreams and the proposal moment as romantic as I hope?

Here are some suggestions that can help make your dreams come true:

1) Do some shopping yourself so you can tell your boyfriend what shape of diamond you like best on your finger. Do not leave it up to him to guess wrong.

2) If you sense this is going to be mostly a surprise gift, drop some subtle hints about what kind of mounting (solitaire, side stones, etc.) you want for your diamond. If you do not know, hint you want something very simple so he does not make an expensive mistake.

3) If you have a strong preference for the type of metal in the ring (yellow gold, white gold, platinum), find a way to tell him.

4) If you have the type of relationship that supports it, get involved in the diamond buying process. There are more couples shopping together for the engagement ring now than ever before and the result is often higher levels of happiness and lower levels of stress.

Many couples now shop together so the boyfriend knows what shape of diamond the girlfriend likes, knows what style of mounting she likes and then he takes that knowledge to buy the ring on his own timetable and make the presentation a surprise.

The bottom line is your man is trying, to the best of his ability, to do all the right things to make you happy. You just need to be patient and try to appreciate the effort he is making on your behalf. If you would like to see this diamond gift giving repeated, then by all means tell him how proud you are of his research show him how much you love that sparkling diamond on your finger.

Denny Reinke is the Vice-President of Diamond Source of Virginia, an online diamond retailer specializing in loose diamonds, diamond rings and diamond jewelry located in Richmond, Virginia and on the web at http://www.diamondsourceva.com. You can also visit Denny’s blog at http://www.diamonds.blogs.com

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For men’s gold jewelry - individuality is the universal message. For a growing group of men, the only way to achieve individuality is to have their gold jewelry custom designed. Men like being involved in the design process, so they will end up with something totally unique. The new trend in men’s gold jewelry - whether custom designed or carefully selected - seems to boil down to individual taste and style.

Modern men want something more innovative in their wedding bands and rings particularly. Thanks to a growing group of artisans who are rethinking the design of men’s gold jewelry, men have more choice than ever before. The new wedding rings and bands run the gamut from modern, sculptural designs to turn-of-the century antiques. And the matte finishes on many of these rings and bands have an undeniable modernity.

Gold often has a special symbolic meaning, and men who prefer a lighter colored metal will find great choices in white gold wedding bands. While buying a white gold wedding bands, men need not worry about the cost since white gold tends to cost about the same as yellow gold.

Some rings and bands are even a combination of precious metals: Jewelry designers are mixing metal colors - like yellow with white gold, or traces of once popular platinum. Platinum was the standard in the early 1960s but gradually the trend moved to white gold.

For some men, only a real heirloom jewelry will do - particularly for their wedding day. They want something steeped in history that symbolizes the long-term commitment they’re making. And here, too, the trend is toward that single gold band. The rich artistry of these pieces can easily substitute for the lack of precious gems in wedding bands.

If you are looking to buy cheap men’s wedding bands, then you should always remember that your wedding band is a piece of jewelry that you are going to wear all the time and therefore, it’s very important to choose a band that you really like. So, look for hottest styles in wedding bands and not just one that’s cheap.

It is also possible to design your own wedding band by combining multiple wedding band designs. You can select your own band shape, size and mix of colors. These can be combined together to make a unique wedding band that fits your personal style.

© 2005, Kathy Burns-Millyard. Visit GiftBoxJewelry.com for an excellent selection of jewelry including wedding bands, and jewelry for men.

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At one point or another, we all have to admit to ourselves that bikers - with their gritty leather jackets, imposing motorbikes and gothic biker jewelry - represent everything our repressed hearts secretly desire. The appeal of running loose, going anywhere you wish is universal, transcending age, race and gender.

What makes good, law-abiding, peace-loving boys and girls suddenly get the burning desire to jump on their Harley Davidsons and hit the road? Bikers are all about the S&M image, the leather and studs. Images of tough guys or Harley babes come with the territory. Perhaps it is because being a biker represents the ultimate release, the act of running wild and running free, able to flaunt your own style and live on your own time. Who wouldn’t want to imagine themselves as kings and queens of the road, the visions of complete independence that would otherwise terrify many of us?

The imagery adopted by most bikers reflects their attitude. When they ride together, on a biker rally or biker week, they identify themselves and their group affiliations by the things they wear. Some of the larger groups fashion their insignia and wear them as logos on their clothing, or as pins and other forms of jewelry to place upon their person and belongings.

In general, bikers know each other by the “look” they project. And biker jewelry is a vital part of this “look.” Reject convention, change for no one, never compromise - these are important mottos to bear in mind when you want to achieve the perfect biker image.

Most of the time the appropriate jewelry takes on gothic themes, like skulls, crossbones, snakes, roses with bloodied thorns… and many of us can’t help but admit that these could be rather sexy. The goth look, combining themes of sex and death, comes with its own appeal. A school of the goth style even advocates the liberal use of jewelry, such as piercings and rings, to further the death metal image. Most of the time, this jewelry is delicate and complemented with black clothing, such as black leather, which is rather staple biker wear.

But biker jewelry distinguishes itself from being strictly “goth” by being made of thick material. This gives it a definite masculine look. Often it features a combination of leather and steel, the two essentials of the “born to be wild” image, which dates as far back as James Dean and the other motorcycle-riding heartthrobs of Hollywood. The ongoing theme is “the larger the better,” which comes with the biker creed of not caring what people think as long as you know you look good.

Biker jewelry comes in different flavors. Gold is rather popular in some circles. White gold goes well with most anything, especially dark colors. Wings and stars are other popular motifs, as well as other things that speak of a truly American way of life.

Sam Serio is an Internet Marketer, musician, and writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com Also includes informative articles, comparison shopping, rare book excerpts, & link directory.

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